The Platform

One business.
One connected growth system.

SurfLocal US is designed so the information created in one stage can remain useful in the next. Business identity supports opportunity discovery. Opportunity becomes marketing. Marketing becomes a live customer experience. Customer activity comes back to the business.

Business identityOpportunityMarketingPublishingResponse
From business intelligence to customer actionConnected SurfLocal workflow
01Identity
02Opportunity
03Create
04Publish
05Respond
Customer action stays connected to the business.Marketing should lead somewhere.
The operating model

Five stages. One customer journey.

The value is not that SurfLocal contains many tools. The value is that the tools are designed to support the same business relationship.

01

Business Profile

Core business information becomes a protected source that can support marketing and customer-facing systems.

02

Opportunity Intelligence

Services and markets can be organized and prioritized before marketing work begins.

03

MarketOS 2027

A selected opportunity becomes a focused project with content, offers, imagery and calls to action.

04

Website & Publishing

Projects can become controlled live experiences alongside the main business website.

05

Customer Response

Leads, requests, bookings and conversations can come back into organized business workflows.

Platform depth

The systems behind the public experience.

Customers should not have to learn the internal architecture, but the depth matters because it is what makes the connected experience possible.

Identity

Relationship Registry

Keeps accounts, businesses, website systems and publishing relationships tied to the correct protected business context.

Operations

Attention & Priority

Operations components can bring different records together and help identify business activity that needs attention.

Publishing

Domain Publication Authority

Keeps WebsiteOS and Domain Creator distinct while controlling which subsystem is responsible for live domain publishing.

Integrity

Cross-System Validation

Integrity and validator systems help identify drift across business records, websites, publishing and connected platform relationships.

Billing

Publishing & Entitlements

Billing infrastructure connects subscription and publishing entitlements to the platform without making billing the center of the customer experience.

Customer response

Leads, bookings & conversations

Marketing is connected to the customer activity it creates instead of stopping at page views.

Built to work together

The platform is bigger than any single page or tool.

SurfLocal connects the systems behind opportunity, marketing, publishing, visibility and customer response so the business can move forward without starting over at every step.

Next step

Ready to see what SurfLocal can do for your business?

Start with your business information and build from there.

Talk with SurfLocal

What are you trying to accomplish?

Tell us about your business and what you would like to accomplish. We will keep the page you are viewing attached to your inquiry so your message reaches us with the right context.

RegardingHow SurfLocal Works
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