01
Start with the actual business
Use business categories, services, markets and location context as the foundation for opportunity work.
Opportunity Intelligence
Find the opportunity before you build the marketing.
SurfLocal helps organize a business around the services and markets it may want to pursue, so marketing can begin with a defined opportunity instead of another generic page.
ServicesMarketsPrioritiesResearch inputs
Opportunity to actionConnected SurfLocal workflow
01Business
02Services
03Market
04Priority
05MarketOS
Customer action stays connected to the business.Marketing should lead somewhere.
What it does
Turn business information into marketing direction.
Use services, markets and business context to identify where the next marketing effort may deserve attention.
02
Organize possible opportunities
Break the business into service and market opportunities that can be evaluated separately.
03
Prioritize where to focus
Use available signals and business context to decide which opportunity deserves the next marketing project.
04
Carry the opportunity forward
A selected opportunity can move into MarketOS instead of being re-entered from scratch.
05
Support website planning
Opportunity and research signals can also inform website and service-page planning.
06
Move with a clearer priority
Bring the available business and market signals together so the next marketing project starts with a defined reason and direction.
From information to focus
Put opportunity in front of the marketing decision.
SurfLocal helps organize services and markets into clearer opportunities that can move directly into the next stage of the platform.
Next step
Know what you are marketing before you spend time marketing it.
Start with the business profile, identify the opportunity, then carry it into MarketOS 2027.
Talk with SurfLocal
What are you trying to accomplish?
Tell us about your business and what you would like to accomplish. We will keep the page you are viewing attached to your inquiry so your message reaches us with the right context.
RegardingOpportunity Intelligence
01 Send your business inquiry
02 Verify your email address
03 Continue the conversation with SurfLocal